With over two decades of experience at the intersection of sports, entertainment, and hospitality, Rachel brings a rare blend of analytical precision and creative strategy to every engagement. Her background spans CRM, quantitative and qualitative marketing, advanced analytics, and brand development, with deep expertise in casino marketing and high-end hospitality environments. From venue and event planning to operations analysis and strategic content creation, Rachel has worked with organisations of every size; from emerging businesses to major events and world-class venues, to turn insight into impact. Whether driving fan engagement, optimising the guest experience, or building brands that resonate across the sports and entertainment landscape, Rachel has been a trusted partner to teams, venues, and brands across sports, hospitality and beyond since 2002. Rachel is also a Managing Partner of Fuku Collective, a Sports, Entertainment and Hospitality Company based in Las Vegas, NV.